Skip to content
Soundpoint Valuations logo
Phone 415-595-5225Email mike@soundpointvaluations.com
  • Home
  • About UsExpand
    • About Soundpoint
    • Team
    • Careers
  • Testimonials
  • ServicesExpand
    • Business Valuations
    • Business Consulting & Exit Planning
    • Forensic Accounting & Divorce Analytics
  • What We DoExpand
    • Our Work
    • Case Studies
  • FAQs
  • Blog
  • Newsletter
  • Contact Us
Soundpoint Valuations logo
Exit Planning

Guest Post: John Martinka on Selling a Business

ByKelly Deis August 10, 2014

I’ve recently been involved with a couple deals where the company has been losing money. While the company was a logical fit for the buyer, here’s what happened and what always happens in this situation.

The buyer put the company under a (very) time-consuming microscope.

And when things take a long time (too long) other factors come into play. In one situation there was a new strategic focus with the buying company and the deal died. Had the company been profitable, or at least breakeven, this deal would have closed months prior to the strategy shift.

The company in this short example truly has to be sold to someone in their industry, especially as it has not been performing well. However, I see a lot of lousy companies being marketed as gems in the polishing process (you can see a ton of them by simply going to www.bizbuysell.com).

Simply putting “lipstick on a pig” by making assumptions, adjustments and adding-back expenses (saying they are expenses that are unnecessary to operations) to make the business appear to be making money (or more money) is foolhardy as it only fools the naïve buyer, and that leads to more work for all the attorneys

Post navigation

Previous Previous
4 Ways to Grow Your Business
NextContinue
6 Numbers Every Business Owner Should Know

SOUNDPOINT SPEAKS

Posts and news from Soundpoint Consulting.

Search Posts

Search

SUBSCRIBE to our newsletter

Categories

Tags

AR factoring assets bank loans budget Calculation of Value Cash flow competition competitive position Conclusion of Value customers differentiation discount rate Divorce earn-out entrepreneur equity exit planning expenses finance financial financial statements financing growth income statement investors line of credit management marketing metrics operating income operations People performance personality traits politics product profitability risk rollover as business start-up Selling a Business small business stock sale strategy trigger events valuation

Soundpoint Valuations, LLC
Phone: 415-595-5225
Email: mike@soundpointvaluations.com

Serving California and the greater Los Angeles area including Woodland Hills, Calabasas, Westlake Village, Thousand Oaks, Encino, Sherman Oaks, Northridge, Agoura Hills, Tarzana, Reseda and Van Nuys. Also serving the greater Seattle area and clients nationwide.

Soundpoint Consulting, LLC
Phone: 415-847-4808
Email: kelly@soundpointconsulting.com

Linkedin

© 2026 Soundpoint Valuations

  • Home
  • About Us
    • About Soundpoint
    • Team
    • Careers
  • Testimonials
  • Services
    • Business Valuations
    • Business Consulting & Exit Planning
    • Forensic Accounting & Divorce Analytics
  • What We Do
    • Our Work
    • Case Studies
  • FAQs
  • Blog
  • Newsletter
  • Contact Us
Search